Core Concepts: Who Is Our Main Focus?
Before any investigation, we must clearly define our research subjects:
- Population (Population): The entire group under examination.
- Individual: Each individual object that makes up the population.
- Sample (Sample): A subset of objects drawn from the population.
- Sample Size (Sample Size): The number of individualsin the sample(Note: It is a number without units).
Choosing the Investigation Method
Why not always conductcomprehensive surveys(surveys that examine every object)?
For example, the sixth national census in 2010. Extremely high accuracy is required, and the data impacts national economy and people's livelihoods—every individual must be accounted for.
If testing the impact resistance of a batch of cars, a comprehensive survey would mean destroying all new vehicles. In this case,sampling surveys(selecting a portion of objects for investigation and inferring about the whole) is the only viable option.
The Science and Pitfalls of Sampling
To ensure a single spoonful represents the entire pot, we must followsimple random samplingprinciples so that each individual has an equal chance of being selected. We must avoid the following three pitfalls:
- Too small: The sample size is too small, making results prone to chance and unable to objectively reflect the population.
- Too large: It defeats the purpose of saving time and effort.
- Bias: For example, estimating the entire school’s characteristics based only on classmates nearby—this sample lacks representativeness.